Mission Statement

While deeply rooted in the history and spirit of the Oromo people, this brand intends to carry a message that transcends cultural boundaries. It speaks to anyone who believes in moving through the world with resilience, peace, and purpose. During the creation of this brand, I aimed to make something that was inclusive of all. I began with my own cultural identity, something I am most familiar with. The next goal is to represent all of East Africa, piece by piece. Our long term plans are to grow through creative expression and become a brand that is globally worn by all.

Whether you’re drawn to the meaning, inspired by the design, or simply looking for a unique piece of wearable art, Simbo invites you to carry its message with pride. By wearing this brand, you are embracing more than just style, you are embodying grace in motion.

Thank you for being part of this journey.