Story Behind 4EERR0 G3N
This piece carries the label “QEERROO GEN,” blending the Afaan Oromo word Qeerroo, traditionally referring to youth with “Gen,” short for Generation. Rooted in heritage and reimagined for today, this name reflects the vitality, purpose, and cultural pride of people everywhere.
About Simbo
This brand is adorned with the name, Simbo. It is represented as a logo that symbolizes not only our cultural identity but a cultural heritage that resonates deeply with the Oromo people of Ethiopia.